A person wearing glasses and a blue shirt, smiling while sitting outdoors with a building and trees in the background.

ALFRED CHOI

I take coffee and drink photos! Wait… that isn’t right…
I may need more coffee …☕

HELLO!

Welcome to my website and well me!

I’m a multi-faceted professional with a background in both creative media and client-focused sales, driven by a passion for authentic connection and meaningful brand experiences.

While many consider being a “Jack of all trades” to be something negative. I disagree. In an ever-connected world, one must be interdisciplinary and be able to understand multiple aspects and connections of any given subject.

Currently working in automotive sales, I specialize in understanding client needs, translating them into personalized solutions, and creating marketing content that inspires action. My experience in photography, design, and communication allows me to bring a creative lens to relationship-building, helping brands tell their story in a way that truly resonates.

“A JACK OF ALL TRADES IS A MASTER OF NONE, BUT OFTEN TIMES BETTER THAN A MASTER OF ONE.”

    • Fluent in Cantonese

    • Business Analysis and Sales

    • Proficient in Adobe Creative Suite (inc. Photoshop, Illustrator, Audition)

    • Standard First Aid & CPR-C

    • Able to type at 65 WPM +

    • Major: Bachelor of Arts – Communications | Simon Fraser University

      • Minor in Interactive Arts & Technology

    • Attention to detail

    • Strong Work Ethic

    • Creative

    • Adaptable

    • Team Player

  • PRODUCT ADVISOR: Jim Pattison Volvo Cars North Vancouver | September 2023 - Current

    • #1 Retail Vehicle Sales 2024

    • Consistently produced at or above sales target, coming in the top half of all product advisors since starting.

    • Extensive product knowledge of Volvo vehicles, and features, as well as competitor product knowledge.

    • Proven ability to communicate and build relationships with clients.

    • Creating marketing material for the dealership and myself.

    MARKETING SPECIALIST : Takemoto Arts & Crafts | April 2023 - September 2023

    • Managed social media accounts for company. Including Instagram, Facebook, and Pinterest. Interacted with potential customers on these channels.

    • Created content by doing product photography, filming short videos and collaborating with local influencers.

    • Assisted with other store and company tasks such as running booths at art fairs & markets.

    MANAGER : KITS Eyewear and Coffee, Vancouver, BC | August 2022 - December 2022

    • Ran and maintained daily cafe operations including staffing, scheduling, and inventory. Training of new baristas and optical store associates.

    • Created important cadences and core processes for the company. (Including; interview and training manuals, store policy and routines)

    • Creation of in-store marketing and signage

    ASSISTANT STORE MANAGER : Starbucks Canada, Vancouver, BC | May 2019 – April 2021

    • Function within a leadership capacity, helping the development and growth of Partners as well as business analysis, inventory, scheduling, and operations

    • Oversaw hiring and training of multiple baristas and shift supervisors

    • Maintained a 6%+ year over year growth in every month of 2020

    • Was a Shift Supervisor for 4 years prior. Maintained a high level of service across multiple locations. Youngest shift supervisor to be promoted in the district

    CONCIERGE AGENT: Rove Concepts, Vancouver, BC | April 2021 – June 2022

    • Assisted customers via inbound and outbound calls, live chat software and emails in a professional and courteous manner.

    • Conducted sales and design consultations for both individual and trade clients. Regularly conducted sales of over $10,000

    • Maintained consistent quality and speed while helping customers, coming in the top 5 of all agents in resolved ticket time, chats, and customer satisfaction since joining the company

    CUSTOMER SERVICE REPRESENATIVE : Scotiabank, Burnaby, BC | December 2018 – September 2019

    • Conducted day-to-day banking transactions including business deposits and bank drafts, while providing front line customer service.

    • Trained other CSRs/tellers in day-to-day operations

    BADMINTON INSTRUCTOR : Trout Lake Community Center, Vancouver, BC | May 2018 – September 2019

    • Coached children of different skill sets, ages 7-12 in badminton in the MoreSport program for badminton

    • Created training programs to introduce children into the sport

    • Maintained full enrollment in each different seasonal session

    DISCOVERY FARM ASSISTANT : PNE, Vancouver, BC | August 2014 – August 2018

    • Educated children about BC’s different agricultural sectors

    • Provided customer service and information to patrons of the PNE

    • Ensured the safety of patrons and employees within the barn

  • HEAD BADMINTON COACH : Kitsilano Secondary, Vancouver, BC

    • Overseeing the training and development of the Badminton team

    • Devise training tailored to address the strength and weaknesses of each player

    • Coached Junior team to a 3rd place finish in Vancouver city finals

    SCOUT LEADER : 28th Burnaby Sea Scout Group, Burnaby, BC

    • Collaborated with other leaders and members in establishing programs for the different groups (Beavers, Cubs, Scouts, Venture, Rovers)

    • Ran various activities including camping, sailing trips etc.

    • Canadian Pleasure Craft License